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| UNDERGRADUATE BULLETIN 1999 - 2002 | [ Previous Page | Table of Contents | Next Page ] |
COLLEGE OF BUSINESS ADMINISTRATION
The College of Business Administration (CBA) is the undergraduate division of the Joseph M. Katz Graduate School of Business and awards the Bachelor of Science in Business Administration (BSBA) degree. The CBA offers full-time and part-time programs with majors in accounting, finance, general management, and marketing, and a dual major program in conjunction with the College of Arts and Sciences. CBA draws its faculty from the Katz School and is accredited by AACSB - The International Association for Management Education.
The CBA mission is to help undergraduate students of high potential and motivation develop as world citizens and acquire the knowledge, analytical capabilities, interpersonal skills, and personal qualities required for leadership excellence in organizations.
CONTACT INFORMATION
College of Business Administration
Office of Admissions
1N01 Forbes Quadrangle
University of Pittsburgh
Pittsburgh, Pennsylvania 15260
(412) 383-9600
cba-admissions@katz.pitt.edu
http://www.pitt.edu/~cbamail
Freshman and transfer admissions to the CBA are handled through the Office of Admissions and Financial Aid. Please refer to the Application for Admission section of this bulletin, for detailed information about application procedures for first-time freshmen, students transferring other academic institutions, or for students transferring from other University of Pittsburgh colleges, schools, or regional campuses.
Under certain circumstances, second degree, postbaccalaureate, and guest students may apply directly to the College of Business Administration for admission. Students applying under one of these statuses are considered for admission based on the strength of their academic records. See Second Degree Candidates and Special and Nondegree Admissions sections of this bulletin for more information. Contact the CBA's Office of Admissions for specifics on admission requirements and other procedures.
EVALUATION OF TRANSFER CREDITS
Students transferring from other colleges or universities are encouraged to apply to the College of Business Administration. See Transfer Student Admissions section of this bulletin for detailed information. Upon admission to CBA, transfer students will receive both a transfer credit evaluation and completed BSBA degree sheet in the mail. The credit evaluation sheet lists the courses that have been accepted for transfer, as well as the total number of transfer credits awarded. The degree sheet shows how the transferred courses will apply to the student's BSBA degree from CBA. To transfer, a course must be completed with a grade of C or better. The University does not accept grades for transfer, only credits. Students who have questions about their credit evaluation should contact the CBA Admissions Office.
The following section details the school's academic standards:
The undergraduate committee reviews the academic standing of all BSBA students at the end of each term. As a result of this review, students are assigned one of the following academic standing codes: good standing, academic probation, academic suspension, or academic dismissal.
- Good Academic Standing
Students remain in good standing as long as they maintain a cumulative quality point average (QPA) of 2.00 in all courses applicable to the BSBA degree.
- Academic Probation
Students whose cumulative QPA falls below 2.00 are placed on academic probation. For full-time students: If after one term of being placed on probation, the cumulative QPA of a full-time student on probation remains below 2.00, the student is subject to suspension or dismissal. For part-time students: If after attempting 15 additional credits, the cumulative QPA of a part-time student on probation remains below 2.00, the student is subject to suspension or dismissal. Students will not be awarded transfer credit for courses taken at other colleges or universities while on academic probation.
- Academic Suspension
An academic suspension from CBA prohibits students from enrolling in courses as a CBA student for one calendar year. Students will not be awarded transfer credit for courses taken at other colleges or universities during a suspension. After one calendar year, suspended students are eligible to apply for reinstatement to the College of Business Administration. Reinstated students will be on academic probation.
For full-time students: If after one term of being reinstated, the cumulative QPA of a full-time student on probation remains below 2.00, the student is again subject to suspension or dismissal.
For part-time students: If after attempting 15 additional credits, the cumulative QPA of a part-time student on probation remains below 2.00, the student is again subject to suspension or dismissal.
- Academic Dismissal
Dismissal from CBA is a permanent action, and dismissed students are not eligible for reinstatement.
QUALITY POINT AVERAGE STANDARDS
- Overall QPA
A cumulative quality point average (QPA) of 2.00 is required in all courses applied toward the BSBA degree.
- Major QPA
A cumulative QPA of 2.25 (C+ average) is required in all courses applied toward a student's major. A C- or better must be earned in each course applied toward a student's major.
For full-time students: If a full-time student's major QPA drops below 2.25 for two consecutive terms, no new major courses may be taken until the major QPA is raised to 2.25 through course repeats.
For part-time students: If a part-time student's major QPA drops below 2.25 for 9 consecutive credits, no new major courses may be taken until the major QPA is raised to 2.25 through course repeats.
SATISFACTORY/AUDIT GRADE OPTION POLICY
All required BSBA core courses and all courses to be applied to a student's major must be taken on a letter grade basis. In addition, courses taken to fulfill the requirements in microeconomics, macroeconomics, calculus, statistics, and psychology must also be taken on a letter grade basis. Language classes, arts and sciences courses, and electives may be taken on a satisfactory/audit (S/N) grade basis.
Under the satisfactory/audit option, a student who does satisfactory work (C or better) receives the grade of "S" for the course and earns credit for the course. If a student does unsatisfactory work (defined as C- or lower), the student receives the grade of "N" and does not earn credit for the course.
All CBA students are responsible for adhering to CBA policies on academic integrity which are available on the CBA Web site (http://www.pitt.edu/~cbamail). CBA academic integrity guidelines follow the University's guidelines with several procedural changes.
Students pursuing the BSBA degree receive academic advising from full-time professional academic advisors in the College of Business Administration. Each new BSBA student is assigned an academic advisor, establishing a relationship that will continue through graduation unless the student requests an advisor assignment change.
Academic advisors are information resources. Advisors meet with BSBA students several times each year to help students create academic plans and register for classes; to review general information about degree requirements; to discuss career-related work experiences, internships, resume development, and study abroad plans; and to address any other issues that may affect a student's academic performance and career goals. BSBA students are required to meet with their academic advisors each term to register for classes, but are encouraged to meet at least twice per term.
Students enrolled in the CAS/Business dual major are encouraged to consult with CBA's dual major advisor who specializes in issues specific to the dual major program.
Advisors do not make decisions for students, but work with students to help them make wise choices by providing the necessary information about academic options. Students who proactively plan their education and set career goals with help from their advisors are likely to benefit most from CBA academic advising services.
The BSBA program has three major goals:
- The program seeks to provide students with key basic skills in written and oral communication and mathematics.
- The program seeks to provide students with a broad education that establishes the foundation for their development as world citizens. To meet these goals, the program draws upon the broad range of general education courses offered by the College of Arts and Sciences and the College of General Studies.
- The program seeks to develop expertise in disciplines of the arts and sciences and management that are especially relevant in preparing students for management careers. In meeting this third goal, the program focuses on
- developing an understanding of the mathematical and social science foundations of management theory and practice;
- developing an understanding of how organizations function internally and how they adapt to external forces in a global context;
- developing skills in managing an organization's financial, physical, human, and information resources.
The following section details the general requirements for all majors within the Bachelor of Science in Business Administration (BSBA) degree program:
120 credits are required for graduation with a BSBA degree. A minimum of 57 credits and a maximum of 66 credits in business courses are required. A minimum of 54 credits must be taken in the arts and sciences.
A student may use one course to fulfill two arts and sciences requirements (e.g., AFRCNA 1004 Africana World Literature would fulfill both literature and foreign culture requirements), thus permitting the student to take additional electives. These electives may be taken in the arts and sciences or in business provided that the 66 credit limit on business credits (out of 120) is not exceeded. Credits taken in excess of 120 may be taken in either arts and sciences or business courses.
ARTS AND SCIENCES FOUNDATIONS: BASIC SKILLS REQUIREMENTS
There are seven basic skills that all BSBA students must master; these basic skills prepare students for future classes. The basic skills requirements include:
- English Composition
- Placement in English Composition is determined by:
- Results of the University of Pittsburgh English Composition placement test (administered before a student's first registration appointment). English Placement Test results are interpreted as follows:
Test Score Appropriate English Class Credits Counted Towards Degree 1 Basic Reading and Writing = 6 cr. None 2 General Writing + Intensive Tutorial = 4 cr. Three credits 3 General Writing = 3 cr. Three credits 5 Exempt from composition requirement None - Students with AP English scores of 4 or 5 should take the English Composition placement test; provided these students score at least a 3 on this placement test, they will also be awarded six advanced standing English credits and be exempted from General Writing.
- Results of the University of Pittsburgh English Composition placement test (administered before a student's first registration appointment). English Placement Test results are interpreted as follows:
- Placement in English Composition is determined by:
- Foriegn Language
- Any one of the following fulfills the language requirement:
- Three years of study of a single foreign language in high school, passed with an average of C or better over the three years.
- A score of 450+ on a CEEB foreign language achievement test.
- Placement into Level III of a foreign language on a University of Pittsburgh language placement test.
- Placement into Level II of a foreign language on a University of Pittsburgh language placement test and completion of the appropriate course from the Second Course list below.
- Completion of one of the two-course sequences listed below:
First Course Second Course CHIN 0001 First Year Spoken CHIN 0002 First Year Spoken FR 0001 Elem. French 1 FR 0002 Elem. French 2 GER 0001 Elem. German 1 GER 0002 Elem. German 2 ITAL 0001 Elem. Italian 1 ITAL 0002 Elem. Italian 2 JS 0013 Elem. Hebrew 1 JS 0014 Elem. Hebrew 2 JPNSE 0001 Elem. Japanese 1 JPNSE 0002 Elem. Japanese 2 JPNSE 1011 Basic Japanese 1 JPNSE 1012 Basic Japanese 2 LING 0471 Sign Language 1 LING 0472 Sign Language 2 POLISH 0010 Elem. Polish 1 POLISH 0020 Elem. Polish 2 RUSS 0010 Elem. Russian 1 RUSS 0020 Elem. Russian 2 SPAN 0001 Elem. Spanish 1 SPAN 0002 Elem. Spanish 2 Other foreign language sequences will be considered upon request.
- Algebra
Any one of the following fulfills the requirement:
- A score of 600 on the mathematical reasoning section of the SAT I.
- Successful completion of the Algebra Placement Test.
- MATH 0010 Algebra 1* and MATH 0020 Algebra 2*
- MATH 0031 Algebra*
- MATH 0100 Preparation for Business Calculus
- (* not counted toward the 120 credits required for graduation)
- Calculus
Taking one course from the following list fulfills this requirement:
- MATH 0120 Business Calculus
- MATH 0220 Analytic Geometry and Calculus 1
- Statistics
STAT 1100 Statistics and Probability for Business Management fulfills this requirement.
- Economics
Both of the following courses must be taken to fulfill this requirement:
- ECON 0100 Introduction to Microeconomic Theory
- ECON 0110 Introduction to Macroeconomic Theory
(The University Honors College course, ECON 0120 Introductory Economic Theory, fulfills both the microeconomics and macroeconomics requirements. This course is not offered every term.)
- Psychology
This course must be taken:
- PSY 0010 Introduction to Psychology
ARTS AND SCIENCES GENERAL EDUCATION ELECTIVES
In addition to fulfilling the basic skills requirements, students further supplement their business curriculum by taking courses from six general education categories including:
- Literature (one course)
- Music/Art (one course)
- Philosophy (one course)
- Social Sciences (two courses, each from a different discipline)
- Natural Sciences (two courses in a sequence)
- Foreign Culture (two courses or participation in an approved Study Abroad Program or the University's Semester at Sea Program)
Note: All students, including international students and U.S. citizens who have lived abroad for any length of time, must complete the Foreign Culture requirement.
Contact the school for a listing of approved courses that meet these elective requirements.
The following courses (39 credits) are required of all CBA students:
-
BUSSPP 0020 Managing in Complex Environments -
BUSACC 0030 Financial Accounting - Prerequisite:
ECON 0100 Introductory Microeconomic Theory -or- ECON 0110 Introductory Macroeconomic Theory
- Prerequisite:
-
BUSACC 0040 Managerial Accounting - Prerequisite:
BUSACC 0030 Financial Accounting
- Prerequisite:
-
BUSQOM 0050 Quantitative Methods - Prerequisite:
STAT 1100 Statistics & Probability for Bus. Mgmt
- Prerequisite:
-
BUSENV 0060 Ethics and the Business Environment - Prerequisite: One social science course
-
BUSECN 1010 Business Economics - Prerequisites:
MATH 0120 Business Calculus ECON 0100 Introductory Microeconomic Theory -and- ECON 0110 Introductory Macroeconomic Theory
- Prerequisites:
-
BUSORG 1020 Organizational Behavior - Prerequisite:
PSY 0010 Introduction to Psychology
- Prerequisite:
-
BUSFIN 1030 Introduction to Finance - Prerequisites:
BUSACC 0030 Financial Accounting and 60 credits STAT 1100 Statistics and Probability for Bus. Mgmt.
- Prerequisites:
-
BUSMKT 1040 Introduction to Marketing - Prerequisite:60 credits
-
BUSHRM 1050 Human Resources Management - Prerequisite: 60 credits
(Can be taken concurrently with Organizational Behavior) -
BUSMIS 1060 Information Systems and Business Process Design - Prerequisite: 60 credits
-
BUSQOM 1070 Operations Management - Prerequisite:
and 60 creditsBUSQOM 0050 Quantitative Methods
- Prerequisite:
-
BUSSPP 1080 Strategic Management
Most CBA students must also satisfy the following requirements:
- CBA Orientation (BUS 0001) is required of all first-time freshmen and is optional for all other BSBA students.
- Software Competency. Students are required to pass a basic competency exam in the use of spreadsheet (MS Excel) software. All other students should contact the CBA Student Records Manager to prepare for testing and/or to schedule the test. The spreadsheet exam must be passed before students will be permitted to register for the second accounting course, BUSACC 0040 Managerial Accounting, and BUSQOM 0050 Quantitative Methods. Workshops will be provided for those students who need to develop these software skills.
- International Perspective. One business elective from a list of courses with substantial international content is required. These courses are asterisked under BSBA Program Descriptions.
- Communication and Interpersonal Skills. All students must complete a minimum of three credits of business communication and interpersonal skills training. After successful completion of BUSORG 1100 Fundamentals of Business Communication (2 credits), students select those one credit courses that will best develop their individual communication and interpersonal skill needs. This training is normally completed during the junior and senior years, and is designed to provide students with a professional mastery that will make them competitive in internships and job placement.
The College of Business Administration offers the following degree options:
The College of Business Administration awards the Bachelor of Science in Business Administration (BSBA) degree and offers majors in accounting, finance, general management, and marketing. General management majors select two areas of focused study from the following: accounting, business environment, finance, human resources management, management information systems, marketing, and/or organizational behavior.
Students pursing the BSBA degree may opt for a double major (i.e., earning two complete BSBA majors). Implications of this choice should be discussed with an academic advisor.
AREA STUDIES CERTIFICATE PROGRAMS
The BSBA curriculum includes an international perspective. However, students seeking to further internationalize their undergraduate education are encouraged to consider earning an "area studies" certificate in conjunction with the BSBA degree. Interdisciplinary certificates are offered in Western European, Russian and East European, Latin American, and Asian studies through the University Center for International Studies. See descriptions in the UCIS section of this bulletin for details.
CAS/BUSINESS DUAL MAJOR PROGRAM
The College of Business Administration, in conjunction with the College of Arts and Sciences, offers the CAS/Business dual major program for students who wish to combine a CAS major with a major in business. In this program, students earn a Bachelor of Arts or a Bachelor of Science degree, depending on their arts and sciences major, through the College of Arts and Sciences.
Students in the dual major program fulfill all CAS general education requirements, and complete both a CAS major and a CBA major. CAS requirements and general education courses provide a liberal education foundation, and the CASmajor adds a deeper understanding of one or several of the arts and sciences disciplines. The business course work introduces students to topics including accounting; finance; marketing; human resources and information systems; operations management; management theory; analytical tools used by managers; and corporate-level policy formulation and implementation.
Most students complete this 120-credit program in four years with proper planning and consultation with a CAS advisor and the CAS/Business dual major advisor. See the College of Arts and Sciences section of this bulletin for detail on the CAS/Business dual major.
CBA offers the joint degree program for students seeking to earn degrees in both business and the arts and sciences. Students earning degrees from both CBA and CAS complete a 150 credit program of study, generally requiring 5 years of study. Students considering this option should consult with advisors in both CBA and CAS, as well as a representative from the Placement and Career Services Office, to determine how this program will advance their academic and career goals.
SPECIAL ACADEMIC OPPORTUNITIES/PROGRAMS
The College of Business Administration offers the following special programs:
BUS 0001 - CBA Orientation - is a freshman seminar course that introduces new BSBA students to the University and to CBA and helps students prepare for a career in business. This orientation course focuses on academic habits, skill building, career exploration, communication basics, and personal computer skills.
Corporate Express is a CBA Leadership Development Programs seminar that allows graduating seniors to network with corporate recruiters.
CBA actively recruits organizations for professional internship opportunities in which business students can apply classroom theory in a relevant work environment. It also enhances students' job placement potential by improving the level of immediate contribution they can offer the corporation.
CBA provides opportunities for superior upper-level business students to work as teaching assistants in BUS 0001 CBA Orientation, the freshman seminar course. This experience allows students to develop advanced skills required for leadership excellence in organizations.
In addition to the more than 250 student organizations at the University of Pittsburgh, there are over a dozen organizations specifically for business students, including two business fraternities. Participation in business student organizations provides excellent opportunities for students to enhance their undergraduate education. Being active in student organizations can help students hone the leadership, interpersonal, and analytical skills they acquire through the business curriculum; gain new skills; identify talents; establish business contacts that will improve employment potential; and make friends.
BSBA students may choose a major in accounting, finance, general management or marketing. To earn the BSBA degree in any of these majors, students must complete a minimum of 120 credits, fulfill all arts and sciences foundation requirements, complete all BSBA core curriculum requirements, and fulfill any major-specific requirements as detailed below.
The major in accounting is designed to provide students with the general, business, and accounting knowledge necessary for them to succeed as professional accountants. As accounting is a dynamic field, all accounting majors will learn how to keep their knowledge up-to-date so they can continue to grow throughout their professional careers. Accounting majors will acquire the communication, computer, and interpersonal skills necessary to successfully resolve complex problems in unstructured settings. Accounting majors benefit from participation in extracurricular activities and organizations such as the University of Pittsburgh Accounting Association and Beta Alpha Psi, the national accounting honorary fraternity.
All accounting majors must complete the two BSBA core courses in accounting as well as the six required accounting major courses listed below. Accounting majors will fulfill the international perspectives requirement in the Intermediate Financial Reporting courses. All courses are three credits unless noted otherwise.
- BSBA Core Courses in Accounting
Students must complete these courses with an average of C+ or better to be eligible to take additional accounting courses:
BUSACC 0030 Financial Accounting BUSACC 0040 Managerial Accounting - Required Accounting Major Courses (19 credits)
Courses are offered on a rotating basis.
BUSACC 1204* Intermediate Financial Reporting 1 BUSACC 1205* Intermediate Financial Reporting 2 BUSACC 1221 Strategic Cost Analysis & Financial Value BUSACC 1236 Accounting Information Systems (Students who have taken BUSACC 1231 Intro to Acct Systems & Auditing do not take this course.) BUSACC 1238 Auditing BUSACC 1241 Tax Accounting (4 credits) - Accounting Electives
BUSACC 1206 Intermediate Financial Reporting 3 BUSACC 1216 Advanced Financial Accounting BUSACC 1296 Accounting Internship BUSACC 1298 Accounting Independent Study Students preparing for the Certified Public Accounting (CPA) exam are encouraged to consider taking Intermediate Financial Reporting 3 (BUSACC 1206), Advanced Financial Accounting (BUSACC 1216), and Business Law (BUSENV 1760).
The major in finance is designed to provide students with the financial knowledge and skills required for a successful business career. It attempts to give students a thorough understanding of the theoretical financial principles and the practical implementation of these principles in the world of business. Students learn how financial markets operate and how to make effective investment and financial decisions. The major is designed to develop analytical skills and problem-solving abilities.
Finance knowledge and practice have become crucial for the success of corporations and of the individuals employed by them. Financial markets are the major conduits through which investments are channeled in the global marketplace. Understanding these markets and how to make investment decisions is crucial for success in business.
In addition to the BSBA core course, Introduction to Finance, at least 15 credits in finance course work are required for the finance major.
- BSBA Core Course in Finance
This course must be completed with a C+ or better to take additional finance courses:
BUSFIN 1030 Introduction to Finance
- Required Finance Major Courses
BUSFIN 1311 Corporate Finance BUSFIN 1321* Investment Management
- Finance Electives
(A minimum of three courses must be taken.)
Courses are offered on a rotating basis.BUSFIN 1316 Advanced Corporate Finance BUSFIN 1326 The Efficiency of Capital Markets BUSFIN 1327 Futures and Options BUSFIN 1328 Capital Markets BUSFIN 1331 Financial Institutions and Markets BUSFIN 1341* International Finance BUSFIN 1390 Finance Internship (requires CBA approval) BUSFIN 1395 Finance Independent Study (requires CBA approval)
The major in general management provides students with interests in more than one discipline the flexibility to concentrate their elective course work in two areas. Course work in the areas noted below may be used for the general management major. Courses with significant international content are offered in several areas. Students with international business interests should also consider a study abroad program.
The core courses in the two focused areas of study must be completed with a C+ or better to take additional courses in those areas. Courses are offered on a rotating basis.
- Accounting
BUSACC 1204* Intermediate Financial Reporting 1 BUSACC 1205* Intermediate Financial Reporting 2 BUSACC 1206 Intermediate Financial Reporting 3 BUSACC 1221 Strategic Cost Analysis & Financial Value BUSACC 1241 Tax Accounting BUSACC 1296 Accounting Internship (requires CBA approval) BUSACC 1298 Accounting Independent Study (requires CBA approval) - Business Environment
BUSENV 1760 Business Law BUSENV 1762 Advanced Ethics BUSENV 1764 Public Affairs BUSENV 1766 Environmental Management BUSENV 1770 Business Environment Independent Study (requires CBA approval) - Finance
BUSFIN 1311 Corporate Finance BUSFIN 1316 Advanced Corporate Finance BUSFIN 1321* Investment Management BUSFIN 1326 The Efficiency of Capital Markets BUSFIN 1327 Futures and Options BUSFIN 1328 Capital Markets BUSFIN 1331 Financial Institutions and Markets BUSFIN 1341* International Finance BUSFIN 1390 Finance Internship (requires CBA approval) BUSFIN 1395 Finance Independent Study (requires CBA approval) - Human Resources Management
BUSHRM 1675 Human Resources Staffing BUSHRM 1680 Compensation and Performance Management BUSHRM 1685 Employment and Labor Relations BUSHRM 1690 Human Resources Management Internship (requires CBA approval) BUSHRM 1695 Human Resources Management Independent Study (requires CBA approval) - Management Information Systems
BUSMIS 1600 Information Systems Design BUSMIS 1605 Database Management BUSMIS 1610 Telecommunications Management BUSMIS 1615 Management Information Systems Internship (requires CBA approval) BUSMIS 1620 Management Information Systems Independent Study (requires CBA approval) - Marketing
BUSMKT 1411 Marketing Research BUSMKT 1412 Advanced Marketing Research BUSMKT 1421 Selling Skills and Sales Management BUSMKT 1426 Advertising and Sales Promotion BUSMKT 1431 Product Development and Management BUSMKT 1441* Consumer Behavior BUSMKT 1451 Retail Management BUSMKT 1461* International Marketing BUSMKT 1471 Industrial Marketing BUSMKT 1481* Marketing Management BUSMKT 1490 Marketing Internship (requires CBA approval) BUSMKT 1495 Marketing Independent Study (requires CBA approval) - Organizational Behavior
BUSORG 1650 Issues in Career Management BUSORG 1655* Int'l Dimensions of Organizational Behavior BUSORG 1660 Women and Men at Work BUSORG 1670 Organizational Behavior Independent Study (requires CBA approval) - Quantitative Methods/Operations Management
BUSQOM 1702 Decision Making in Complex Environments BUSQOM 1704 Decision Technology BUSQOM 1706 Distribution Management BUSQOM 1708 Production Management BUSQOM 1710 Simulation of Business Systems BUSQOM 1712 Statistical Quality Control BUSQOM 1715 Operations Management Independent Study (requires CBA approval) BUSQOM 1720 Operations Management Internship (requires CBA approval) - Strategic Management
BUSSPP 1790 Strategic Management Internship (requires CBA approval) BUSSPP 1795 Strategic Management Independent Study (requires CBA approval)
The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address questions such as what new products a firm should introduce, how products should be priced, how to identify the best channels of distribution, and how to best promote new and existing products. Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.
In addition to the general BSBA requirements, 15 credits in marketing course work, plus the BSBA core course BUSMKT 1040 Introduction to Marketing, are required for the marketing major.
- BSBA Core Course in Marketing
Students must complete this course with a C+ or better to be eligible to take additional marketing courses:
BUSMKT 1040 Introduction to Marketing - Required Marketing Major Courses
BUSMKT 1411 Marketing Research BUSMKT 1481* Marketing Management - Marketing Electives
(a minimum of three courses must be taken)
Courses are offered on a rotating basis.BUSMKT 1412 Advanced Marketing Research BUSMKT 1421 Selling Skills and Sales Management BUSMKT 1426 Advertising and Sales Promotion BUSMKT 1431 Product Development and Management BUSMKT 1441* Consumer Behavior BUSMKT 1451 Retail Management BUSMKT 1461* International Marketing BUSMKT 1471 Industrial Marketing BUSMKT 1490 Marketing Internship (requires CBA approval) BUSMKT 1495 Marketing Independent Study (requires CBA approval) - Track Options
Students may select any electives or focus their electives in one of the tracks noted below. The courses listed for each track are recommended electives for that concentration. Valuable supplements to course work in a particular track include internships, part-time work, and summer work that will develop knowledge, experience, and skills applicable to a particular career track in marketing.
- Sales Management Track
The emphasis of this track is on the development, execution, and evaluation of sales force management programs. Typical situations confronting the sales manager involve hiring, training, directing, motivating, and analyzing the performance of the sales force. Courses applicable to this track are:
BUSMKT 1421 Selling Skills and Sales Management BUSMKT 1431 Product Development and Management BUSMKT 1441* Consumer Behavior BUSMKT 1471 Industrial Marketing - Advertising and Promotion Track
This track is designed to prepare students for a career dealing with designing and conducting advertising and promotional campaigns for agencies and corporations. The course work helps develop skills specifically in advertisement planning and management, agency coordination, and liaison with promotional activities of firms. Jobs requiring these skills are primarily in advertising agencies as well as in corporate advertising. Courses applicable to this track are:
BUSMKT 1412 Advanced Marketing Research BUSMKT 1426 Advertising and Sales Promotion BUSMKT 1431 Product Development and Management BUSMKT 1441* Consumer Behavior - Retailing Track
Buying, pricing, merchandising, location, layout and design, and customer service - these are some of the skills students will learn in the retailing track. The course work will help students develop these necessary skills for a variety of positions such as purchasing agents, merchandisers, department managers, and store managers. Courses applicable to this track are:
BUSMKT 1421 Selling Skills and Sales Management BUSMKT 1426 Advertising and Sales Promotion BUSMKT 1441* Consumer Behavior BUSMKT 1451 Retail Management - Marketing Research Track
Marketing professionals need the latest information about a product and its markets before they can engage in proper decision making. The course work in this track provides students with the analytical and methodological tools for planning, conducting, and interpreting market research studies. Positions for market research analysts offer a rewarding and challenging career for the more technically inclined marketing student. Courses applicable to this track are:
BUSMKT 1412 Advanced Marketing Research BUSMKT 1426 Advertising and Sales Promotion BUSMKT 1431 Product Development and Management BUSMKT 1441* Consumer Behavior
- Sales Management Track
*Asterisked courses in the BSBA Program Descriptions section fulfill the international perspective requirement.
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