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SCHOOLS AND ACADEMIC PROGRAMS


COLLEGE OF BUSINESS ADMINISTRATION

The College of Business Administration (CBA) is the undergraduate division of the Joseph M. Katz Graduate School of Business and awards the Bachelor of Science in Business Administration (BSBA) degree. The CBA offers full-time and part-time programs with majors in accounting, finance, general management, and marketing, and a dual major program in conjunction with the College of Arts and Sciences. CBA offers a certificate program in International Business for students in the BS/BA program. CBA also offers a certificate program in accounting in participation with the College of General Studies. CBA draws its faculty from the Katz School and is accredited by AACSB - The International Association for Management Education.

The CBA mission is to help undergraduate students of high potential and motivation develop as world citizens and acquire the knowledge, analytical capabilities, interpersonal skills, and personal qualities required for leadership excellence in organizations.

CONTACT INFORMATION

College of Business Administration
Office of Admissions
1N01 Wesley W. Posvar Hall
University of Pittsburgh
Pittsburgh, Pennsylvania 15260
(412) 383-9600
cba-admissions@katz.pitt.edu
http://www.cba.pitt.edu

APPLICATION PROCEDURES

Freshman and transfer admissions to the CBA are handled through the Office of Admissions and Financial Aid. Please refer to the Application for Admission section of this bulletin, for detailed information about application procedures for first-time freshmen, students transferring from other academic institutions, or for students transferring from other University of Pittsburgh colleges, schools, or regional campuses.

SPECIAL ADMISSIONS

Under certain circumstances, second degree, postbaccalaureate, and guest students may apply directly to the College of Business Administration for admission. Students applying under one of these statuses are considered for admission based on the strength of their academic records. See Second Degree Candidates and Special and Nondegree Admissions sections of this bulletin for more information. Contact the CBA's Office of Admissions for specifics on admission requirements and other procedures.

EVALUATION OF TRANSFER CREDITS

Students transferring from other colleges or universities are encouraged to apply to the College of Business Administration. See Transfer Student Admissions section of this bulletin for detailed information. Upon admission to CBA, transfer students will receive both a transfer credit evaluation and a BSBA degree sheet in the mail. The credit evaluation sheet lists the courses that have been accepted for transfer, as well as the total number of transfer credits awarded. The degree sheet shows how the transferred courses will apply to the student's BSBA degree from CBA. To transfer, a course must be completed with a grade of C or better. The University does not accept grades for transfer, only credits. Students who have questions about their credit evaluation should contact the CBA Admissions Office.

ACADEMIC STANDARDS

The following section details the school's academic standards:

ACADEMIC STANDING POLICY

The undergraduate committee reviews the academic standing of all BSBA students at the end of each term. As a result of this review, students are assigned one of the following academic standing codes: good standing, academic probation, academic suspension, or academic dismissal.

Good Academic Standing

Students remain in good standing as long as they maintain a cumulative quality point average (QPA) of 2.00 in all courses applicable to the BSBA degree.

Academic Probation

Students whose cumulative QPA falls below 2.00 are placed on academic probation. For full-time students: If after one term of being placed on probation, the cumulative QPA of a full-time student on probation remains below 2.00, the student is subject to suspension or dismissal. For part-time students: If after attempting 15 additional credits, the cumulative QPA of a part-time student on probation remains below 2.00, the student is subject to suspension or dismissal. Students will not be awarded transfer credit for courses taken at other colleges or universities while on academic probation.

Academic Suspension

An academic suspension from CBA prohibits students from enrolling in courses as a CBA student for one calendar year. Students will not be awarded transfer credit for courses taken at other colleges or universities during a suspension. After one calendar year, suspended students are eligible to apply for reinstatement to the College of Business Administration. Reinstated students will be on academic probation.

For full-time students: If after one term of being reinstated, the cumulative QPA of a full-time student on probation remains below 2.00, the student is again subject to suspension or dismissal. A second suspension results in a suspension for a period of five years.

For part-time students: If after attempting 15 additional credits, the cumulative QPA of a part-time student on probation remains below 2.00, the student is again subject to suspension or dismissal. A second suspension results in a suspension for a period of five years.

Academic Dismissal

Dismissal from CBA is a permanent action, and dismissed students are not eligible for reinstatement.

QUALITY POINT AVERAGE STANDARDS

Overall QPA

A cumulative quality point average (QPA) of 2.00 is required in all courses applied toward the BSBA degree.

Major QPA

A minimum cumulative QPA of 2.25 (C+ average) is required in all courses applied toward a student's major. A C- or better must be earned in each course applied toward a student's major.

For full-time students: If a full-time student's major QPA drops below 2.25 for two consecutive terms, no new major courses may be taken until the major QPA is raised to 2.25 through course repeats.

For part-time students: If a part-time student's major QPA drops below 2.25 for 9 consecutive credits, no new major courses may be taken until the major QPA is raised to 2.25 through course repeats.

SATISFACTORY/AUDIT GRADE OPTION POLICY

All required BSBA core courses and all courses to be applied to a student's major must be taken on a letter grade basis. In addition, courses taken to fulfill the requirements in microeconomics, macroeconomics, calculus, statistics, and psychology must also be taken on a letter grade basis. Language classes, arts and sciences courses, and electives may be taken on a satisfactory/audit (S/N) grade basis.

Under the satisfactory/audit option, a student who does satisfactory work (C or better) receives the grade of "S" for the course and earns credit for the course. If a student does unsatisfactory work (defined as C- or lower), the student receives the grade of "N" and does not earn credit for the course.

ACADEMIC INTEGRITY

All CBA students are responsible for adhering to CBA policies on academic integrity which are available on the CBA Web site (http://www.cba.pitt.edu). CBA academic integrity guidelines follow the University's guidelines with several procedural changes. Please see the guidelines for details.

ADVISING

Students pursuing the BSBA degree receive academic advising from full-time professional academic advisors in the College of Business Administration. Each new BSBA student is assigned an academic advisor, establishing a relationship that will continue through graduation unless the student requests an advisor assignment change.

Academic advisors are information resources. Advisors meet with BSBA students several times each year to help students create academic plans and register for classes; to review general information about degree requirements; to discuss career-related work experiences, internships, resume development, and study abroad plans; and to address any other issues that may affect a student's academic performance and career goals. BSBA students are required to meet with their academic advisors each term to register for classes, but are encouraged to meet at least twice per term.

Students enrolled in the CAS/Business dual major are encouraged to consult with CBA's dual major advisor who specializes in issues specific to the dual major program, in addition to their CAS advisor.

Advisors do not make decisions for students, but work with students to help them make wise choices by providing the necessary information about academic options. Students who proactively plan their education and set career goals with help from their advisors are likely to benefit most from CBA academic advising services.

BSBA PROGRAM GOALS

The BSBA program has three major goals:

  1. The program seeks to provide students with key basic skills in written and oral communication and mathematics.
  2. The program seeks to provide students with a broad education that establishes the foundation for their development as world citizens. To meet these goals, the program draws upon the broad range of general education courses offered by the College of Arts and Sciences and the College of General Studies.
  3. The program seeks to develop expertise in the disciplines of the arts and sciences and management that are especially relevant in preparing students for management careers. In meeting this third goal, the program focuses on
    • developing an understanding of the mathematical and social science foundations of management theory and practice;
    • developing an understanding of how organizations function internally and how they adapt to external forces in a global context;
    • developing skills in managing an organization's financial, physical, human, and information resources.
Although most students will pursue management careers in business firms, the program also provides an excellent foundation for further education and pursuit of management careers in the health professions, the public sector, and not-for-profit organizations.

BSBA DEGREE REQUIREMENTS

The following sections describe the general requirements for all majors within the Bachelor of Science in Business Administration (BSBA) degree program:

GRADUATION REQUIREMENTS

120 credits are required for graduation with a BSBA degree. A minimum of 57 credits and a maximum of 66 credits in business courses may count toward the degree. A minimum of 54 credits must be taken in the arts and sciences.

A student may use one course to fulfill two arts and sciences requirements (e.g., AFRCNA 1004 Africana World Literature would fulfill both literature and foreign culture requirements), thus permitting the student to take additional electives. These electives may be taken in the arts and sciences or in business provided that the 66 credit limit on business credits (out of 120) is not exceeded. Credits taken in excess of 120 may be taken in either arts and sciences or business courses.

ARTS AND SCIENCES FOUNDATIONS: BASIC SKILLS REQUIREMENTS

There are seven basic skills that all BSBA students must master; these basic skills prepare students for future classes. The basic skills requirements include:

English Composition

Placement in English Composition is determined by:

1. Results of the University of Pittsburgh English Composition placement test (administered before a student's first registration appointment). English Placement Test results are interpreted as follows:

Test Score
Appropriate English Class
Credits Counted Towards Degree
1
Basic Reading and Writing = 6 cr. None
2
General Writing + Intensive Tutorial = 4 cr. Three credits
3
General Writing = 3 cr. Three credits
5
Exempt from composition requirement None

2. Students with AP English scores of 4 or 5 should take the English Composition placement test; provided these students score at least a 3 on this placement test, they will also be awarded six advanced standing English credits and be exempted from General Writing.

Foreign Language

Any one of the following fulfills the language requirement:

  • Three years of study of a single foreign language in high school, passed with an average of C or better over the three years.
  • A score of 450+ on a CEEB foreign language achievement test.
  • Placement into Level III of a foreign language on a University of Pittsburgh language placement test.
  • Placement into Level II of a foreign language on a University of Pittsburgh language placement test and completion of the appropriate course from the Second Course list below.
  • Completion of one of the two-course sequences listed below:
First Course
Second Course
CHIN 0001 First Year Spoken CHIN 0002 First Year Spoken
FR 0001 Elem. French 1 FR 0002 Elem. French 2
GER 0001 Elem. German 1 GER 0002 Elem. German 2
ITAL 0001 Elem. Italian 1 ITAL 0002 Elem. Italian 2
JS 0013 Elem. Hebrew 1 JS 0014 Elem. Hebrew 2
JPNSE 0001 Elem. Japanese 1 JPNSE 0002 Elem. Japanese 2
JPNSE 1011 Basic Japanese 1 JPNSE 1012 Basic Japanese 2
LING 0471 Sign Language 1 LING 0472 Sign Language 2
POLISH 0010 Elem. Polish 1 POLISH 0020 Elem. Polish 2
RUSS 0010 Elem. Russian 1 RUSS 0020 Elem. Russian 2
SPAN 0001 Elem. Spanish 1 SPAN 0002 Elem. Spanish 2

Other foreign language sequences will be considered upon request.

Algebra

Any one of the following fulfills the requirement:

  • A score of 600+ on the mathematical reasoning section of the SAT I.
  • Successful completion of the Algebra Placement Test.
  • MATH 0010 Algebra 1* and MATH 0020 Algebra 2*
  • MATH 0031 Algebra*
  • MATH 0100 Preparation for Business Calculus
    (* not counted toward the 120 credits required for graduation)
Calculus

Taking one course from the following list fulfills this requirement:

  • MATH 0120 Business Calculus
  • MATH 0220 Analytic Geometry and Calculus 1
Statistics
  • STAT 1100 Statistics and Probability for Business Management fulfills this requirement.
Economics

Both of the following courses must be taken to fulfill this requirement:

  • ECON 0100 Introduction to Microeconomic Theory
  • ECON 0110 Introduction to Macroeconomic Theory

(The University Honors College course, ECON 0120 Introductory Economic Theory, fulfills both the microeconomics and macroeconomics requirements. This course is not offered every term.)

Psychology
  • PSY 0010 Introduction to Psychology fulfills this requirement.

ARTS AND SCIENCES GENERAL EDUCATION ELECTIVES

In addition to fulfilling the basic skills requirements, students further supplement their business curriculum by taking courses from six general education categories including:

  • Literature (one course)
  • Music/Art (one course)
  • Philosophy (one course)
  • Social Sciences (two courses, each from a different discipline)
  • Natural Sciences (two courses in a sequence)
  • Foreign Culture (two courses or participation in an approved Study Abroad Program or the University's Semester at Sea Program)

Note: All students, including international students and U.S. citizens who have lived abroad for any length of time, must complete the Foreign Culture requirement.

Contact the school for a listing of approved courses that meet these elective requirements.

BUSINESS CORE CURRICULUM

The following courses (39 credits) are required of all CBA students:

BUSSPP 0020 Managing in Complex Environments
BUSACC 0030 Financial Accounting

Prerequisite:

ECON 0100 Introductory Microeconomic Theory
-or-
ECON 0110 Introductory Macroeconomic Theory
BUSACC 0040 Managerial Accounting

Prerequisite:

BUSACC 0030 Financial Accounting
BUSQOM 0050 Quantitative Methods

Prerequisite:

STAT 1100 Statistics & Probability for Bus. Mgmt
BUSENV 0060 Ethics and the Business Environment

Prerequisite: One social science course

BUSECN 1010 Business Economics

Prerequisites:

MATH 0120 Business Calculus
ECON 0100 Introductory Microeconomic Theory
ECON 0110 Introductory Macroeconomic Theory
BUSORG 1020 Organizational Behavior

Prerequisite:

PSY 0010 Introduction to Psychology
BUSORG 1101 Fundamentals of Business Communications
BUSFIN 1030 Introduction to Finance

Prerequisites:

BUSACC 0030 Financial Accounting and 60 credits
STAT 1100 Statistics and Probability for Bus. Mgmt.
BUSMKT 1040 Introduction to Marketing

Prerequisite:60 credits

BUSHRM 1050 Human Resources Management

Prerequisite: 60 credits
(May be taken concurrently with Organizational Behavior)

BUSMIS 1060 Information Systems and Business Process Design

Prerequisite: 60 credits

BUSQOM 1070 Operations Management
BUSQOM 0050 Quantitative Methods
BUSSPP 1080 Strategic Management

Prerequisite: 90 credits

OTHER BUSINESS REQUIREMENTS

Most CBA students must also satisfy the following requirements:

MAJOR AND DEGREE OPTIONS

The College of Business Administration offers the following degree options:

BSBA DEGREE

The College of Business Administration awards the Bachelor of Science in Business Administration (BSBA) degree and offers majors in accounting, finance, general management, and marketing. General management majors select two areas of focused study from the following: accounting, business environment, finance, human resources management, management information systems, marketing, and/or organizational behavior.

CBA DOUBLE MAJORS

Students pursing the BSBA degree may opt for a double major (i.e., earning two complete BSBA majors). Implications of this choice should be discussed with an academic advisor.

AREA STUDIES CERTIFICATE PROGRAMS

The BSBA curriculum includes an international perspective. However, students seeking to further internationalize their undergraduate education are encouraged to consider earning CBA's Certificate Program in International Business and/or an "area studies" certificate in conjunction with the BSBA degree. Interdisciplinary certificates are offered in Western European, Russian and East European, Latin American, and Asian studies through the University Center for International Studies. See descriptions in the UCIS section of this bulletin for details.

CAS/BUSINESS DUAL MAJOR PROGRAM

The College of Business Administration, in conjunction with the College of Arts and Sciences, offers the CAS/Business dual major program for students who wish to combine a CAS major with a major in business. In this program, students earn a Bachelor of Arts or a Bachelor of Science degree, depending on their arts and sciences major, through the College of Arts and Sciences.

Students in the dual major program fulfill all CAS general education requirements, and complete both a CAS major and a CBA major. CAS requirements and general education courses provide a liberal education foundation, and the CAS major adds a deeper understanding of one or several of the arts and sciences disciplines. The business course work introduces students to topics including accounting; finance; marketing; human resources and information systems; operations management; management theory; analytical tools used by managers; and corporate-level policy formulation and implementation.

Most students complete this 120-credit program in four years with proper planning and consultation with a CAS advisor and the CAS/Business dual major advisor. See the College of Arts and Sciences section of this bulletin for detail on the CAS/Business dual major.

CBA/CAS JOINT DEGREE PROGRAMS

CBA offers the joint degree program for students seeking to earn degrees in both business and the arts and sciences. Students earning degrees from both CBA and CAS complete a 150 credit program of study, generally requiring 5 years of study. Students considering this option should consult with advisors in both CBA and CAS, as well as a representative from the Placement and Career Services Office, to determine how this program will advance their academic and career goals.

SPECIAL ACADEMIC OPPORTUNITIES/PROGRAMS

The College of Business Administration offers the following special programs:

BUSINESS ONE

BUS 0001 - CBA Orientation - is a freshman seminar course that introduces new BSBA students to the University and to CBA and helps students prepare for a career in business. This orientation course focuses on academic habits, skill building, career exploration, communication basics, and personal computer skills.

CORPORATE EXPRESS

Corporate Express is a CBA Leadership Development Programs seminar that allows graduating seniors to network with corporate recruiters.

INTERNSHIP PROGRAMS

CBA actively recruits organizations for professional internship opportunities in which business students can apply classroom theory in a relevant work environment. Internships also enhance a student's job placement potential by improving the level of immediate contribution they can offer the firm.

PEER TEACHING

CBA provides opportunities for superior upper-level business students to work as teaching assistants in BUS 0001 CBA Orientation, the freshman seminar course. This experience allows students to develop advanced skills required for leadership excellence in organizations.

STUDENT ORGANIZATIONS

In addition to the more than 250 student organizations at the University of Pittsburgh, there are over a dozen organizations specifically for business students, including two business fraternities. Participation in business student organizations provides excellent opportunities for students to enhance their undergraduate education. Being active in student organizations can help students hone the leadership, interpersonal, and analytical skills they acquire through the business curriculum; gain new skills; identify talents; establish business contacts that will improve employment potential; and make friends.

BSBA PROGRAM DESCRIPTIONS

BSBA students may choose a major in accounting, finance, general management or marketing. To earn the BSBA degree in any of these majors, students must complete a minimum of 120 credits, fulfill all arts and sciences foundation requirements, complete all BSBA core curriculum requirements, and fulfill any major-specific requirements as detailed below.

ACCOUNTING

The major in accounting is designed to provide students with the general, business, and accounting knowledge necessary for them to succeed as professional accountants. As accounting is a dynamic field, all accounting majors will learn how to keep their knowledge up-to-date so they can continue to grow throughout their professional careers. Accounting majors will acquire the communication, computer, and interpersonal skills necessary to successfully resolve complex problems in unstructured settings. Accounting majors benefit from participation in extracurricular activities and organizations such as the University of Pittsburgh Accounting Association and Beta Alpha Psi, the national accounting honorary fraternity.

All accounting majors must complete the two BSBA core courses in accounting as well as the six required accounting major courses listed below. Accounting majors will fulfill the international perspectives requirement in the Intermediate Financial Reporting courses. All courses are three credits unless noted otherwise. *Asterisked courses fulfill the International Perspective requirement.

BSBA Core Courses in Accounting

Students must complete these courses with an average of C+ or better to be eligible to take additional accounting courses:

BUSACC 0030 Financial Accounting
BUSACC 0040 Managerial Accounting
Required Accounting Major Courses (19 credits)

Courses are offered on a rotating basis.

BUSACC 1204* Intermediate Financial Reporting 1
BUSACC 1205* Intermediate Financial Reporting 2
BUSACC 1221 Strategic Cost Analysis & Financial Value
BUSACC 1236 Accounting Information Systems
BUSACC 1238 Auditing
BUSACC 1241 Tax Accounting (4 credits)
Accounting Electives
BUSACC 1206 Intermediate Financial Reporting 3
BUSACC 1216 Advanced Financial Accounting
BUSACC 1296 Accounting Internship
BUSACC 1298 Accounting Independent Study

Students preparing for the Certified Public Accounting (CPA) exam are encouraged to consider taking Intermediate Financial Reporting 3 (BUSACC 1206), Advanced Financial Accounting (BUSACC 1216), and Business Law (BUSENV 1760).

FINANCE

The major in finance is designed to provide students with the financial knowledge and skills required for a successful business career. It attempts to give students a thorough understanding of the theoretical financial principles and the practical implementation of these principles in the world of business. Students learn how financial markets operate and how to make effective investment and financial decisions. The major is designed to develop analytical skills and problem-solving abilities.

Finance knowledge and practice have become crucial for the success of corporations and of the individuals employed by them. Financial markets are the major conduits through which investments are channeled in the global marketplace. Understanding these markets and how to make investment decisions is crucial for success in business.

In addition to the BSBA core course, Introduction to Finance, at least 15 credits in finance course work are required for the finance major. *Asterisked courses fulfill the International Perspective requirement.

BSBA Core Course in Finance

This course must be completed with a C+ or better to take additional finance courses:

BUSFIN 1030 Introduction to Finance
Required Finance Major Courses
BUSFIN 1311 Corporate Finance
BUSFIN 1321* Investment Management
Finance Electives

Courses are offered on a rotating basis.
(A minimum of three courses must be taken.)

BUSFIN 1316 Advanced Corporate Finance
BUSFIN 1326 The Efficiency of Capital Markets
BUSFIN 1327 Futures and Options
BUSFIN 1328 Capital Markets
BUSFIN 1331 Financial Institutions and Markets
BUSFIN 1341* International Finance
BUSFIN 1390 Finance Internship (requires CBA approval)
BUSFIN 1395 Finance Independent Study (requires CBA approval)

GENERAL MANAGEMENT

The major in general management provides students with interests in more than one discipline and the flexibility to concentrate their elective course work in two areas. Course work in the areas noted below may be used for the general management major. Courses with significant international content are offered in several areas. Students with international business interests should also consider a study abroad program.

The core courses in the two focused areas of study must be completed with a C+ or better to take additional courses in those areas. Courses are offered on a rotating basis.

*Asterisked courses fulfill the International Perspective requirement.

Accounting
BUSACC 1204* Intermediate Financial Reporting 1
BUSACC 1205* Intermediate Financial Reporting 2
BUSACC 1206 Intermediate Financial Reporting 3
BUSACC 1216 Advanced Financial Accounting
BUSACC 1221 Strategic Cost Analysis & Financial Value
BUSACC 1236 Accounting Information Systems
BUSACC 1238 Auditing
BUSACC 1241 Tax Accounting
BUSACC 1296 Accounting Internship (requires CBA approval)
BUSACC 1298 Accounting Independent Study (requires CBA approval)
Finance
BUSFIN 1311 Corporate Finance
BUSFIN 1316 Advanced Corporate Finance
BUSFIN 1321* Investment Management
BUSFIN 1326 The Efficiency of Capital Markets
BUSFIN 1327 Futures and Options
BUSFIN 1328 Capital Markets
BUSFIN 1331 Financial Institutions and Markets
BUSFIN 1341* International Finance
BUSFIN 1390 Finance Internship (requires CBA approval)
BUSFIN 1395 Finance Independent Study (requires CBA approval)
Human Resources Management
BUSHRM 1665 Negotiating in Business
BUSHRM 1675 Human Resources Staffing
BUSHRM 1680 Compensation and Performance Management
BUSHRM 1685 Employment and Labor Relations
BUSHRM 1690 Human Resources Management Internship (requires CBA approval)
BUSHRM 1695 Human Resources Management Independent Study (requires CBA approval)
Management Information Systems
BUSMIS 1600 Information Systems Design and Development
BUSMIS 1605 Database Management
BUSMIS 1610 Telecommunications Management
BUSMIS 1615 Management Information Systems Internship (requires CBA approval)
BUSMIS 1620 Management Information Systems Independent Study (requires CBA approval)
BUSMIS 1625 Electronic Commerce
Marketing
BUSMKT 1411 Marketing Research
BUSMKT 1421 Selling Skills and Sales Management
BUSMKT 1426 Advertising and Sales Promotion
BUSMKT 1431 Product Development and Management
BUSMKT 1435 Services Marketing
BUSMKT 1441* Consumer Behavior
BUSMKT 1445 Customer Insights From Commercial Databases
BUSMKT 1451 Retail Management
BUSMKT 1461* International Marketing
BUSMKT 1481* Marketing Management
BUSMKT 1490 Marketing Internship (requires CBA approval)
BUSMKT 1495 Marketing Independent Study (requires CBA approval)
Organizational Behavior
BUSORG 1650 Issues in Career Management
BUSORG 1655* Int'l Dimensions of Organizational Behavior
BUSORG 1660 Women and Men at Work
BUSORG 1670 Organizational Behavior Independent Study (requires CBA approval)

MARKETING

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address questions such as what new products a firm should introduce, how products should be priced, how to identify the best channels of distribution, and how to best promote new and existing products. Students majoring in marketing can pursue careers in retailing, sales management, marketing research, advertising and promotion, consumer product marketing, or industrial marketing.

In addition to the general BSBA requirements, 15 credits in marketing course work, plus the BSBA core course BUSMKT 1040 Introduction to Marketing, are required for the marketing major.

*Asterisked courses fulfill the International Perspective requirement.

BSBA Core Course in Marketing

Students must complete this course with a C+ or better to be eligible to take additional marketing courses:

BUSMKT 1040 Introduction to Marketing

Required Marketing Major Courses
BUSMKT 1411 Marketing Research
BUSMKT 1481* Marketing Management

Marketing Electives

Courses are offered on a rotating basis.
(A minimum of three courses must be taken.)

BUSMKT 1412 Advanced Marketing Research
BUSMKT 1421 Selling Skills and Sales Management
BUSMKT 1426 Advertising and Sales Promotion
BUSMKT 1431 Product Development and Management
BUSMKT 1441* Consumer Behavior
BUSMKT 1451 Retail Management
BUSMKT 1461* International Marketing
BUSMKT 1471 Industrial Marketing
BUSMKT 1490 Marketing Internship (requires CBA approval)
BUSMKT 1495 Marketing Independent Study (requires CBA approval)



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